Memphis Style Lager

Final render with the design done in Blender in Cycles.

Final render with the design done in Blender in Cycles.

Mockup of the tap handle done in Adobe Dimension.

Mockup of the tap handle done in Adobe Dimension.

Final label design.

Final label design.

Render in Blender with alternate grid background style. I liked the contrast and focus but the green won out in the end!

Render in Blender with alternate grid background style. I liked the contrast and focus but the green won out in the end!

Getting the new type design together to improve art readability on the cans and readability of the important beer info. Something that will carry over to newer can art.

Getting the new type design together to improve art readability on the cans and readability of the important beer info. Something that will carry over to newer can art.

Process of getting the title together

Process of getting the title together

Color sketch

Color sketch

Fiddling with colors and using Blender for a mockup

Fiddling with colors and using Blender for a mockup

Keg collar

Keg collar

Early sketches

Early sketches

Memphis Style Lager

The concept here was to tip the hat to Memphis style design of the 80s/90s, something which had nothing to do with Memphis, TN, and pull it into a local meaning. So using iconography relating to the city we would create a design in that vein. Then I went full Saved by the Bell with the typography.