Final Store Art
Early store art compositions
Worked up comp 1
Worked up comp 2
Early exploration fonts
An example of a very Mayan ornamental style type with gold treatment. Decided it was too hard to read quickly.
Simpler designs. We go with lower left.
Tweaks and variations. We go with G
J is where we really nail it down and only minor spacing tweaks are made.
Example of it sitting among other Oculus game icons.
The exploration and distillation of the title logo and composition. Started off with Photoshop, defined the letter forms in Illustrator, and built the final image back in Photoshop.